Tuesday, July 31, 2007

Runway Africa

Runway Africa: I movement dedicated to showcasing, promoting and exposing African designers to the masses. According to their site,

“Runway Africa believes strongly that by exposing African designers to the global market, Africa (as a whole) will begin to see a change in each country's economic and social agendas. By stimulating growth in the textile and garment industries, Africa can begin to see some economic stability in those areas. In essence, this kind of mass exposure puts the continent's talent and creativity in global markets and increases the ability to manufacture apparel deriving from Africa.”

Sounds good so far but how do they plan on doing it? Well, they hold a series of events, mainly on the east coast, to highlight specific designers and raise money for a cause. Their next event is being held tonight at Posh in DC and presents Harreit’s Alter Ego designer and creator, Ngozi Odita. The event is in celebration of African Women’s Day and the money raised will go towards Keep A Child Alive.

The main event takes place this September. Runway Africa 2007 will be held in D.C. at the Embassy of France. Designers Ruby (South Africa), Sika Designs (Ghana), Bezeymailan (Togo), Blokes ‘n’ Divas (Nigeria) and Harriet’s Alter Ego (Nigeria) will all showcase their “Africhic” lines at what will be one of the events of the year. Visit http://www.runwayafrica.com/ for more details.

Photos from past Runway Africa Events.

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