Wunderbloc

“Coclico” in NoLita, NY
Left to right: “Fille De Joie” in Brooklyn; “Mark Montano” in East Village; “TG170” in Lower East Side

New York is one of the world’s most exciting places to shop, but even an eagle-eyed fashionista can miss a trendy boutique tucked away, down some alley. Enter Wunderbloc. The ingenious new site that puts some of New York’s underground (and notorious) boutiques at your fingertips. And if you’re not a New Yorker but plan on visiting soon, this takes the stress out of finding the stores that you must visit. Not only does the site break down all the fashion haunts in each borough, it also displays photos of the most stylish people in each neighborhood (see post below). Visit www.wunderbloc.com to see the highest rated boutiques, interact with fellow style connoisseurs and start a scrap book of all your favorite boutiques/fashionistas.